Custom dark-themed Onesheet for Tate McRae, part of the Onesheet 2.0 rollout.
Acquired by Chartmetric in 2022, Onesheet is now zeroing in on advanced customization options, privacy sharing, and analytics. With improved dashboard navigation and file organization features, Onesheet 2.0 also offers the much-asked-for functionality that supports private Spotify links and custom widgets.
Chartmetric’s Onesheet is a tool for the music industry that allows the creation of data-backed artist summaries — or EPKs — in seconds. At its core, Onesheet is tailored to serve specific music data insights relevant to targeted goals — backed by Chartmetric’s robust datasets. Now, as Chartmetric releases Onesheet 2.0, we look at the latest updates to these dynamically updating one-sheet summaries.
As background, Andreas Katsambas, President and COO of Chartmetric, sat down with DMN to give us a closer look at how the ‘outward facing part of its dataset’ — Onesheet — brings value to artists, managers, labels — as well as the decision-makers ultimately receiving these one-sheets.
For artists and managers, these resumes are quick to create and pull data from Spotify and the web to streamline workflows. And for decision-makers at the receiving end of these one-sheets, one glance at the insights is enough to unearth the more expansive picture required to make informed decisions.
Taking it one step further, decision-makers can set standardized fields and requirements for the one-sheets coming their way and take charge of their valuable time and resources — quickly sifting through thousands of artist profiles to pick out the best fits.
Speaking to DMN once again, Katsambas highlighted how the latest Onesheet 2.0 resolves issues and pains for artists and managers while offering labels the ability to create something ‘exciting.’
Of the various new features, the platform launched a ‘dark’ theme for artist Onesheets. It will soon allow further customization of background color, font color and style, alongside a ‘light’ theme. Moreover, users can currently customize their Onesheet URL title via sheet settings.
With Onesheet 2.0, users can rename multiple one-sheets to target unique decision-makers.
As a standard, Onesheet 1.0 generated a random set of numbers for each URL. This numerical auto-generation made the sheets unique, though multiple Onesheet links in an email didn’t display identifying characteristics. 2.0 solves this problem by allowing artists and managers to add words or phrases to Onesheet URLs.
“You can rename any Onesheet URL. When you copy-paste the link, the artist’s name can be at the end of the URL, which helps you keep things organized and know which one-sheet you’re clicking for,” says Katsambas.
For Onesheet, it’s all about efficiency. Users can rename multiple one-sheets to target unique decision-makers. For example, customizing Onesheet URLs as drake, drake-radio, drake-spotify, or drake-rollingstone would help quickly identify which one is meant to go where.
Onesheet has also added the functionality to support private SoundCloud links, the ability to customize the demo track in the Spotify widget, and upgraded privacy sharing. Artists can now also export the entire Onesheet as a PDF.
“If an artist’s SoundCloud link were set in private, it wouldn’t play on our website, so we fixed that. That was a big one,” Katsambas says.
Speaking about creating a custom Spotify widget, Katsambas says it will display the most popular current track embedded by the artist.
With more secure sharing capabilities, artists can set their sheets to ‘Private’ and share them with select individuals. Katsambas explains, “You can take any Onesheet, add users via their email, type a specific message, and each receiver gains a unique access link only they can view.”
2.0’s improved analytics allows users to see which receivers clicked on the link to view the Onesheet, how frequently they accessed it, and when. “It gives you full analytics of the people you send it to, who was able to view it,” reveals Katsambas.
Improved analytics reveal how frequently a receiver viewed the Onesheet, and when.
Another key point, artists’ managers juggling hundreds of one-sheets found it ‘challenging to organize.’ So, Onesheet improved file organization capabilities by department, genre, or other requirement.
Katsambas says there’s another, more significant reason Onesheet 2.0 now facilitates the creation of highly organized folders. “Moving forward, when you’re going to have companies giving access to all their employees, they’ll be able to control who sees which folder. So now, it’s like a drive,” he said.
Does Onesheet have more updates and broader customization options in the pipeline? Katsambas says yes.
Management agencies and labels will soon be able to replace the term ‘Onesheet’ with their variants — such as company info — anywhere on the one-sheet.
Katsambas explains that the update offers the ability to ‘brand’ Onesheets — for artists and labels alike — and explains, “You can switch the Onesheet logo with your company logo, and have the ability to use your own subdomain, say www.universal.club. You can replace anything that says ‘Onesheet.’”
Other enterprise features in the works include the creation of multiple Onesheets on the fly — simply import a CSV and generate a hundred all at once.
Katsambas says Onesheet is underutilized, and it currently offers functionalities that could equip labels with a significant competitive advantage.
For example, labels could build customized Onesheets for Grammy nomination consideration blasts. “Make it compelling instead of putting the artist’s name next to their nomination. Maybe make it a bit more exciting,” he says.
Onesheet provides features far beyond just the creation of artist resumes for decision-makers. When it launched, the ‘living resume’ already offered integration with major platforms like Songkick to sync live shows and tour dates. Users can also embed videos, images, and links from YouTube, Audiomack, Soundcloud, and others.
Given Chartmetrics’s track record of data-powered insights, analytics, and privacy features, it’s interesting to explore how Onesheet will continue incorporating new ideas, trends, and even label requests to elevate its offerings.
In September, Chartmetric conducted an in-house study on Onesheet users to discover revealing insights about their geographical location, genre of music, and career stage.
Of the thousands of Onesheet summaries initiated this year, more than half were created in the US, followed by the UK, Canada, Australia, Germany, Brazil, Japan, and Mexico. The top five genres of those artists were Pop, Hip-hop/Rap, R&B/Soul, Rock, and Electronic. 34% of those who generated Onesheets were at the ‘developing’ stage of their career, 18% were mainstream, and 16% were undiscovered.