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Jungkook’s Brand Ambassadorship Continues with Spring 2024 Calvin Klein Jeans Campaign

Jungkook Calvin Klein partnership

Photo Credit: Mert Alas / Calvin Klein

BTS’ Jungkook continues his brand ambassadorship for Calvin Klein with an early Spring 2024 Calvin Klein Jeans campaign in NYC’s Grand Central Station.

Spring has sprung early for Calvin Klein, and for fans of BTS’ Jungkook (the company’s global brand ambassador since last year), with a Spring 2024 Calvin Klein Jeans campaign featuring the superstar posing in New York City’s Grand Central Station. Naturally, the photos, shot by fashion photography mogul Mert Alas, have left fans drooling — oh yeah, and the jeans are there, too.

In the photos, Jungkook can be seen around Grand Central Station, as well as a studio, wearing Calvin Klein denim, leather, and cotton pieces. The pieces he models are part of a new series by Calvin Klein Jeans, including wardrobe essentials representing “the brand’s youthful energy and distinctive minimal design codes.”

Representatives for Calvin Klein reveal the campaign’s aim to “amplify [Jungkook’s] status as a global popstar” by showcasing his natural confidence and charisma. Jungkook was styled by Emmanuelle Alt for the photo shoot and accompanying videos for the ad campaign.

Calvin Klein has been teasing the Jungkook shoot to fans over the last week or so, with videos and photos on social media — but the campaign officially launched on Friday, February 16, to coincide with the collection drop on Calvin Klein’s website.

Jungkook is currently serving his mandatory military service in South Korea since December, so the photos were obviously shot before then; Calvin Klein released a Fall 2023 ad campaign in August, and may have shot the Spring campaign around the same time.

The Fall 2023 ad campaign featuring Jungkook also featured BLACKPINK’s Jennie, the two latest brand ambassadors for the company announced in March 2023. Alongside them in the campaign were Alexa Demie and Kid Cudi, also new to CK ambassadorship, as well as returning brand rep Kendall Jenner.

Like the Fall campaign before it, the Spring campaign is introducing a new swath of fans to K-pop stan culture — and it doesn’t take long for many to understand why fans love Jungkook.

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