TikTok Reportedly Faces Stalling U.S. User Growth ‘For the First Time’ Amid UMG Dispute and Forced-Sale Speculation
TikTok is reportedly grappling with a stateside usership plateau. Photo Credit: Rubaitul Azad Amid a high-stakes licensing impasse with Universal Music Group (UMG) – besides stiff competition and the threat of a stateside ban – TikTok’s U.S. user growth is reportedly stagnating “for the first time.” The less-than-ideal usership development emerged in a new report...