Warner Music signs a strategic artist-focused partnership with Red Light Management in Japan, with their first joint project to promote Ghostly Kisses in the country.
Warner Music has signed a strategic partnership with the world’s largest independent management company, Red Light Management, designed to help promote the latter’s artists in Japan, the second biggest music market in the world. Warner Music Japan’s International Marketing and ADA divisions will work with Red Light to build a marketing and label channel for the company’s artists.
The first joint project under the partnership is to promote French-Canadian singer Margaux Sauvé’s Ghostly Kisses. Sauvé, who is signed to British label Akira Records, performed for the first time in Tokyo in December, ahead of her new album release early this year.
“We’re super excited to partner with Warner Music on this initiative to help our artists with a dynamic new route into Japan,” says James Sandom, Managing Partner at Red Light Management.
“The Japanese market has unique characteristics, a landscape requiring bespoke attention and knowledge of the local music and entertainment sector. Bringing this knowledge together with our artists will help them build fan communities in this special market, with the aim of enabling a new generation of artists to find success in Japan.”
“In recent years we have worked hard to help international artists connect with local fans as we transitioned from physical to digital,” adds Kaz Shimada, Chief Operating Officer at Warner Music Japan. “This exciting new partnership is another significant step forward, as we combine our experience promoting some of the biggest global stars in Japan with Red Light Management’s super-talented managers and amazing roster of artists.”
Red Light Management is home to a wide array of artists, writers, and producers, including Dave Matthews Band, Enrique Iglesias, Lady A, Lionel Richie, Phish, The Strokes, Sabrina Carpenter, Chris Stapleton, Interpol, ODESZA, and more. The company also has partnerships with Tyler Brown’s Funfair, Mike Ajayi and Jed Kellett’s AMF, with several upcoming projects throughout 2024.