Photo Credit: Jefferson Santos
WIPO and the Music Rights Awareness Foundation have launched a new online platform to raise creators’ awareness of intellectual property rights and related management practices to help ensure they receive recognition and fair compensation for their work.
The World Intellectual Property Organization (WIPO) and the Music Rights Awareness Foundation have announced the launch of a new online platform to raise creators’ awareness of intellectual property rights and related management practices to ensure they receive recognition and fair compensation for their work.
CLIP — Creators Learn Intellectual Property — is an innovative, user-friendly, and free-to-use online learning platform that will be filled with curated content from experienced musicians and mentors to help creators make better business decisions.
Though the creator industry is soaring at record levels, creators often lack crucial information for managing their intellectual property rights, and miss out on receiving proper credit and reward for their work — especially when it comes to online consumption. CLIP aims to improve this situation with a wealth of free resources, supporting creators with the knowledge and skills needed to transform their passion into a viable profession.
“I know firsthand how important it is for creators to know and manage their IP rights. Today, it is an essential foundation for a successful career in the music industry. At the core of CLIP is a steadfast commitment to creators. Helping them understand the complexities of the creative industries will enable them to maximize the value of their creations,” says Björn Ulvaeus, legendary ABBA star and Co-Founder of the Music Rights Awareness Foundation, based in Stockholm, Sweden.
By early 2024, CLIP will be accessible in six languages, ensuring creators worldwide can easily engage with it, even on mobile devices while on the go. Creators will have access to all of CLIP’s content, including videos featuring established creators sharing their personal experiences.
The first version of CLIP will center on the music industry, empowering users to explore the industry’s ecosystem, understand the diverse individuals involved in bringing a song to market, grasp music creator rights and their efficient management, and much more.
“CLIP provides awareness of the various parties involved in the music industry and their functions, as well as creators’ rights and responsibilities. This knowledge is a prerequisite for being recognized and earning payment for their work,” says Niclas Molinder, Co-Founder and President of the Music Rights Awareness Foundation.
Music Rights Awareness is an apolitical foundation that works to increase knowledge of music rights worldwide. Through education and support, they help music creators take control of their rights and be able to live on their music, regardless of economical, geographical, and cultural conditions.
WIPO is the United Nations agency serving the world’s innovators and creators, ensuring that their ideas travel safely to the market and improve lives everywhere, by providing services to enable creators to protect and promote their IP across borders.